Blue Astral

• Why Go for an E-Commerce Portal?

Here is a look at the various reasons why every business owner must have an e-commerce portal

The Growing Craze for Online Shopping

The craze for online shopping has increased over the last few years. It boomed drastically during the pandemic as people avoided going outdoors. The pandemic surged and dropped down several times during the last two years however the surge in the number of online shoppers seems to be seeing an upward trend ever since. Statistics reveal that the e-commerce industry is growing by 23% each year however as many as 46% of small businesses in the United States still do not have an e-commerce portal. As they are still struggling to make it big using old and mundane practices, you can get ahead of them by investing in an e-commerce portal.Here is why there is a growing inclination towards online shopping and how you would be able to attract more customers with this platform:

Convenience

Online shopping can be done from the comfort of one’s home. This is one of the biggest advantages it offers over the traditional way of shopping. Everything a customer requires is just a click away. There is no need to hop from shop to shop in search of products.

Best Deals and Offers

One can easily compare the prices of different products under the same category and look for the best available deal without much effort during online shopping. This is not always possible when one goes shopping to a physical store. The customers need to choose from the limited options available there but here the options are limitless. Besides, there are exclusive apps/ websites that help compare prices. Customer reviews are also available online. So, one can check whether the product he is opting for is truly worth it or not.

Quick Process

Once a shopper has selected the products, all they need to do is to click on the purchase tab and the shopping is complete. They do not require standing in the billing queues to buy the products.

No Pressure Buying

Shoppers can check out the latest items from time to time and add them to the cart. There is no pressure to purchase them then and there. They can come back any time as per their convenience to buy them. 

Research shows that 95% of all purchases are likely to be made via e-commerce by the time we hit 2040. So, the number of online shoppers will only increase in the times to come and if you do not sell your products/ services online it would be hard to survive in the market. There are many reputed e-commerce website design companies around that can design an attractive portal to help your business boom.

Reach Beyond Your Local Market

Another advantage of selling your products online is that you can reach beyond your local market without much effort. Imagine the kind of planning and investment business owners required doing if they had to move beyond their local market around a decade back. Fortunately, in the current times, you do not require going through all that hassle. There is no need to look for physical stores in your targeted city, no need to arrange funds to buy/ rent office/ retail store and absolutely no need to hire staff to look after your new set-up. An attractive e-commerce portal is all you need to sell your stuff globally. Great, isn’t it?

If you have been planning to expand your business then get in touch with an ecommerce web design company now. Discuss the outreach you are aiming for with those professionals and they will take it from there.

High Return on Investment

It is no news that a well-designed e-commerce portal offers high return on investment. The investment amount is far less compared to setting up a physical store and the rate return is way higher. If you use the right tools to promote your business online you are likely to recover the invested amount in no time.

Promotion is Equally Essential

There are quite a few goode-commerce website design companies that help design user-friendly websites that are attractive and offer a seamless browsing experience across devices. In addition to this, they also help promote your business online to attract buyers.

Various digital marketing techniques such as social media marketing, influencer marketing and e-mail marketing are used by them to fetch traffic to your website and urge the visitors to purchase your products/ services. It is best to opt for a package deal where the agency designs the portal and takes care of all the online marketing activities to drive sales. This is because merely designing a portal is not enough promoting it is equally essential and so is maintaining. As you come up with new products and offers, they need to be updated on the website. They also need to be promoted on different platforms to attract consumers. Likewise, when a scheme ends, the consumers/ prospects must be intimated about the same. The team at the e-commerce web design company takes care of all these things while you concentrate on other aspects of your business.

So, you see the growing inclination towards online shopping, the ease of reaching beyond the local market and high rate of return are among the main reasons why businesses across industries are using e-commerce web development. If you are missing out on it then wait no further. Get a beautiful website designed for your business and promote it like a pro to see your sales grow.